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Some of the past attendees we’ve loved hosting!
PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.
Talk Description:
Ever been so focussed on the nitty gritty, day-to-day of PPC that you find it hard to consider the bigger picture? I work for a PPC agency, but I’m no PPC expert… but as a general marketer that juggles social media, content, SEO and everything in between, I’ve seen firsthand just how important it is to consider the entire marketing mix. I’ll be sharing my generalist opinions and insights, the four content pillars I use when it comes to designing a marketing strategy, and how understanding these pillars and their purpose can make us better marketers all-round, regardless of our specialism.
Talk Description:
In this talk, I’ll share real examples from Google and Meta campaigns where testing played a key role in improving performance. We’ll look at what worked, what didn’t, and how simple testing frameworks can help you uncover insights that drive better results.
You’ll also take away a set of practical test ideas that you can start applying right away to your own campaigns — whether your goal is higher engagement, stronger conversion rates, or more efficient spend.
Talk Description:
The pace of change within PPC is undeniable, creating an environment that is as exciting as it is demanding. As the industry continues to accelerate, critical questions emerge: What do these developments truly mean for the future of search marketing? More importantly, how can we best prepare our teams and strategies to not just adapt, but to thrive? Join this session as we navigate these questions and uncover the key to future-proofing your search strategy.
