Implementing a cookie consent banner impacts Google Ads’ smart bidding strategies, requiring advertisers to adjust target CPA/ROAS to compensate for lost tracking data. Read how to do that.
Incorrect cookie banner placement can cripple Google Smart Bidding by hindering conversion tracking, especially on desktop. Find out why and what to do.
Implementing a cookie consent banner impacts Google Ads’ smart bidding strategies, requiring advertisers to adjust target CPA/ROAS to compensate for lost tracking data. Read how to do that.
Incorrect cookie banner placement can cripple Google Smart Bidding by hindering conversion tracking, especially on desktop. Find out why and what to do.
