Dii Pooler, Author at PPC Live

PPC Live #19 Online ft. Dave Alexander, Kat Sale, Nils Rooijmans

Dii Pooler

Dii Pooler is a the founder and lead strategist at Pooler Digital, a Google Ads consultancy specializing in paid search strategies for businesses & pay-per-click professionals looking to optimize their digital advertising efforts with educational resources & campaign management for over 10years.

Dii Pooler

What AI Does Well in PPC & Where it Loudly Fails

Dii Pooler 11/02/2026

AI accelerates PPC workflows but optimizes for measurable patterns, not business strategy—it will scale the wrong goals if you let it.

The Double-Edged Sword of Personal Branding in PPC

Dii Pooler 11/07/2025

Personal branding in PPC can elevate your career, but the moment you’re honest about your limits, the same pedestal you were placed on can become a stage for your public undoing.

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Dii Pooler 30/05/2025

Learn what Google’s AI Overviews really mean for advertisers, sharing predictions, tips, and get a clear-eyed look at how to stay ahead of the curve.

Google’s AI Max for Search: Everything You Should Know

Dii Pooler 22/05/2025

Get the breaks down of exactly how AI Max for Search works, what performance boosts you can realistically expect, and how to test it smartly—so you can stay ahead as PPC shifts away from traditional keyword strategies.

How to Implement a CRO-Focused PPC Strategy for Your Business

Dii Pooler 22/11/2024

Effective CRO ensures every click in your PPC campaign counts, transforming traffic into meaningful actions and maximizing ROI through data-driven strategies and continuous optimization.

PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy

Dii Pooler 30/09/2024

PPC landing pages are crucial for converting clicks into customers, requiring focused content, clear calls-to-action, minimal distractions, and optimized user experience to maximize conversions and improve campaign performance.

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Dii Pooler

Dii Pooler

What AI Does Well in PPC & Where it Loudly Fails

The Double-Edged Sword of Personal Branding in PPC

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Google’s AI Max for Search: Everything You Should Know

How to Implement a CRO-Focused PPC Strategy for Your Business

PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy

Subscribe to Newsletter:

Buy your next PPC Live event ticket

CATEGORIES:

FEATURED ARTICLES:

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Google’s AI Max for Search: Everything You Should Know

How to improve your lead quality on Performance Max

What AI Does Well in PPC & Where it Loudly Fails

The Double-Edged Sword of Personal Branding in PPC

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Google’s AI Max for Search: Everything You Should Know

How to Implement a CRO-Focused PPC Strategy for Your Business

PPC Landing Pages That Convert: Merging SEO & CRO in PPC Strategy

Subscribe to Newsletter:

Buy your next PPC Live event ticket

CATEGORIES:

FEATURED ARTICLES:

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Google’s AI Max for Search: Everything You Should Know

How to improve your lead quality on Performance Max

Addressing Burnout in Paid Search is Crucial

Real PEOPLE,
Real PROBLEMS,
Real SOLUTIONS

PPC System Decay: Why campaign problems can start outside the account

What AI Does Well in PPC & Where it Loudly Fails

Why Most Google Ads Strategies Fail at B2B Keywords

Your PPC Client Isn’t “Non-Technical” They’re Decision-Overloaded

Burnout Is Costing You Clients: The 900% PPC Search Surge

Dii Pooler

Dii Pooler

Subscribe to Newsletter:

Buy your next PPC Live event ticket

CATEGORIES:

FEATURED ARTICLES:

Subscribe to Newsletter:

Buy your next PPC Live event ticket

CATEGORIES:

FEATURED ARTICLES:

Real PEOPLE, Real PROBLEMS, Real SOLUTIONS

Real PEOPLE,
Real PROBLEMS,
Real SOLUTIONS