Why Most Google Ads Strategies Fail at B2B Keywords
04/02/2026
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B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
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B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
Burnout is a structural issue, and PPC teams that align roles to strengths and build psychological safety will keep both talent and clients in 2026.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide to help you do the same.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.