Can Performance Max Work for Lead Generation? A Google Ads Expert Put It to the Test
26/11/2025
No Comments
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Karaca’s digital marketing team revolutionized their PPC strategy by implementing SMEC, an AI-driven tool that dynamically reassigned their 2,000+ products across performance-tiered campaigns, resulting in a 44% ROAS increase and 31% revenue growth between May 2024 and February 2025.
The TwoTrees PPC team helps client exceed revenue target by $3.5M, achieve a 346% increase in qualified leads, and save 12% on ad budgets through a comprehensive digital growth strategy.
Matt, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity.
Learn how to set marketing KPIs that genuinely align with business goals, ensuring effective collaboration between agencies and clients
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Karaca’s digital marketing team revolutionized their PPC strategy by implementing SMEC, an AI-driven tool that dynamically reassigned their 2,000+ products across performance-tiered campaigns, resulting in a 44% ROAS increase and 31% revenue growth between May 2024 and February 2025.
The TwoTrees PPC team helps client exceed revenue target by $3.5M, achieve a 346% increase in qualified leads, and save 12% on ad budgets through a comprehensive digital growth strategy.
Matt, a 15-year Google Ads and B2B E-commerce professional shares his journey and insights on completely revamping a reasonably well-performing account through consolidation and simplicity.
Learn how to set marketing KPIs that genuinely align with business goals, ensuring effective collaboration between agencies and clients