Why Most Google Ads Strategies Fail at B2B Keywords
04/02/2026
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B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.
B2B Google Ads campaigns perform best when they prioritise high-intent and long-tail keywords that mirror how real decision-makers search.
Most client resistance isn’t a lack of understanding—it’s decision overload, and the real value of expertise in 2026 is reducing choices so clients can move forward with confidence.
January is the ideal moment to audit your PPC campaigns. Post-Christmas performance data reveals what worked, what didn’t, and where to optimise. This article outlines three key areas to review to turn festive insights into stronger Q1 results.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.