Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.
Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.
Remind yourself what really makes Paid Search work in 2026—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.
Generative AI holds great potential for advertising, but to fully realize its benefits, platforms must address business challenges by giving advertisers the right transparency, flexibility, and control.
Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.
Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.
Remind yourself what really makes Paid Search work in 2026—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.
Generative AI holds great potential for advertising, but to fully realize its benefits, platforms must address business challenges by giving advertisers the right transparency, flexibility, and control.
