The Search Singularity – Winning the new Game of Search
Veronika Höller
19/09/2025
I didn’t spend a year writing 555 pages because I love Microsoft Word documents.
I wrote it because too many marketers are still stuck in 2016 while the ground is shifting under our feet. Search is breaking apart. Google no longer owns intent – ChatGPT, Gemini, TikTok, Reddit and others are all competing for it. In my new 555-page book The Search Singularity, I argue that sticking to old silos is a recipe for irrelevance – and offer a survival kit for 2026.
