Over the years, the integration of artificial intelligence (AI) has transformed how paid search operates, offering advertisers unprecedented opportunities for precision targeting. Whether we like it or not – we are in the era of AI. It’s just a matter of how much we want to use it.
When it comes to the ad game, the million-dollar question is: Should you take the reins yourself or bring in the cavalry? There is no rule of thumb, but let’s consider the different options.
This year, more than ever, it’s crucial to recognize that brands are navigating challenging times alongside agencies.
Discover the essential qualities and skills that make a successful PPC specialist with our comprehensive guide.
Explore real-life stories of PPC professionals facing challenges due to poor boundary-setting. Learn the importance of saying “no” and setting clear expectations to maintain work-life balance and project success.
The PPC landscape is constantly evolving—whether in response to policy changes, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high.
Learn 8 effective strategies for freelancers to handle and get paid for out-of-scope work. Discover how to define project scope, communicate clearly, and set boundaries to ensure fair compensation
January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches
PPC Live has had an epic 1st year. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity and much more.
After speaking at PPC Live, Veronica Ruiz Morcillo overcame her initial fears and embraced the challenge, ultimately discovering that the true success of her first talk lay in the courage to face her anxieties
Over the years, the integration of artificial intelligence (AI) has transformed how paid search operates, offering advertisers unprecedented opportunities for precision targeting. Whether we like it or not – we are in the era of AI. It’s just a matter of how much we want to use it.
When it comes to the ad game, the million-dollar question is: Should you take the reins yourself or bring in the cavalry? There is no rule of thumb, but let’s consider the different options.
This year, more than ever, it’s crucial to recognize that brands are navigating challenging times alongside agencies.
Discover the essential qualities and skills that make a successful PPC specialist with our comprehensive guide.
Explore real-life stories of PPC professionals facing challenges due to poor boundary-setting. Learn the importance of saying “no” and setting clear expectations to maintain work-life balance and project success.
The PPC landscape is constantly evolving—whether in response to policy changes, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high.
Learn 8 effective strategies for freelancers to handle and get paid for out-of-scope work. Discover how to define project scope, communicate clearly, and set boundaries to ensure fair compensation
January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches
PPC Live has had an epic 1st year. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity and much more.
After speaking at PPC Live, Veronica Ruiz Morcillo overcame her initial fears and embraced the challenge, ultimately discovering that the true success of her first talk lay in the courage to face her anxieties
