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Some of the past attendees we’ve loved hosting!
PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.
Experienced in customer experience, paid media, data analysis and client services, with a demonstrated history of working in the marketing and advertising industry.
Skilled in Digital Strategy, Automation, CX, Customer Journey Mapping and Quantitive Research, Paid Search, Retail Marketing, B2B marketing, Lead Gen, Social Marketing, Digital Media, Programmatic, Video, Display Advertising.
Strong analytical marketing professional with a Doctor of Philosophy (PhD) using quantitate research techniques in the field of Earth and Planetary Sciences from University College London.
Talk outline:
Lottie will talk about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach.
It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing.
Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers.
Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.
With over a decade of expertise spanning adtech, martech, multilingual paid search, SEO, analytics, social media, affiliate marketing, and display strategy in various sectors including telecoms, technology, travel, retail, finance, and education, I pride myself in taking a holistic approach to performance marketing.
I’ve had the privilege of sharing my insights as a speaker at events such as HeroConf, PPC Live, The Marketing Meetup and Sheffield DM and I’m eager to continue expanding my speaking engagements in the future!
Talk outline:
In today’s Paid Search world we’ve had a lot of levers taken away and an increased reliance on first-party data, ensuring we are optimising to the business’s goals, as a main lever for driving greater performance.
This has led us to give Google as much information as possible but when is too much information for Google a bad thing for performance? This talk will go through a case study where we at WeDiscover decided to test suppressing information, and intentionally give Google inaccurate conversion data, to drive better business performance.
Since creating my first PPC campaign in September 2009 with the European leader in B2B e-commerce, Manutan, in Paris, I have hands-on managed PPC campaigns in-house, as a freelancer, and in agencies for over five years.
I have invested millions for my clients and on my eCommerce venture, Techni-Pros, when it was live, mainly on Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads).
To my future clients, I am bringing my expertise to the market to help you maximise your paid search budgets.
Talk outline:
With Google’s new campaigns types developed over the years and more signals to match searcher intents beyond keywords, Serge will answer the legitimate question around the importance of Quality Score in today’s paid search ecosystem.
