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I am a co-founder and director of House of Performance, a performance agency with a difference. With over 15 years of experience in leading paid media teams and delivering successful campaigns across various channels and platforms, I have a proven track record of maximising return on investment for ambitious brands.
My mission is to help clients identify and seize opportunities, revolutionise their performance, and achieve their goals. I specialise in turnaround projects, where I work with clients to drastically improve their performance either with their team, agency, or myself. I am a Google Certified professional and an expert in performance marketing, with a deep knowledge of paid search, social & display.
Talk outline:
With all of the changes (hello consent mode) that continually happen in Google Ads it is easy to stay engaged… but is it?!
Having worked in PPC for over 15 years, I am as passionate as ever (I hope) about this industry and what it brings to the table in terms of a career.
I would love to talk about how to keep growing and excited within the space.
Covering topics such as:
– How you can self develop
– What you can do to keep up to date/build a network
– Questions you should be asking your manager
– Different ways to keep your PPC flame alight
– How you can diversify without losing focus
& more!
With over a decade of expertise spanning adtech, martech, multilingual paid search, SEO, analytics, social media, affiliate marketing, and display strategy in various sectors including telecoms, technology, travel, retail, finance, and education, I pride myself in taking a holistic approach to performance marketing.
I’ve had the privilege of sharing my insights as a speaker at events such as HeroConf, PPC Live, The Marketing Meetup and Sheffield DM and I’m eager to continue expanding my speaking engagements in the future!
Talk outline:
In today’s Paid Search world we’ve had a lot of levers taken away and an increased reliance on first-party data, ensuring we are optimising to the business’s goals, as a main lever for driving greater performance.
This has led us to give Google as much information as possible but when is too much information for Google a bad thing for performance? This talk will go through a case study where we at WeDiscover decided to test suppressing information, and intentionally give Google inaccurate conversion data, to drive better business performance.
Since creating my first PPC campaign in September 2009 with the European leader in B2B e-commerce, Manutan, in Paris, I have hands-on managed PPC campaigns in-house, as a freelancer, and in agencies for over five years.
I have invested millions for my clients and on my eCommerce venture, Techni-Pros, when it was live, mainly on Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads).
To my future clients, I am bringing my expertise to the market to help you maximise your paid search budgets.
Talk outline:
With Google’s new campaigns types developed over the years and more signals to match searcher intents beyond keywords, Serge will answer the legitimate question around the importance of Quality Score in today’s paid search ecosystem.
