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Gokce is a performance marketing consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her master’s program in business intelligence, Gokce brings a unique perspective to PPC strategies. Gokce is a regular speaker at international conferences where she talks about PPC, data analytics, and artificial intelligence, while also curating the “All About Digital Marketing & Data Analytics” newsletter.
Talk Outline:
Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.
Supporting enterprise level, large, SMB and start-ups generate success covering the full digital marketing spectrum.
Experience in driving Incremental Revenue through multi-device, multi-channel, multi-national marketing
– Ability to use Analytical understanding to driven data driven insight and business decisions
– Strategic Planning and Analysis to drive efficient digital sales functions
– Optimising business structure and skillsets for digital success
Talk Outline:
In this talk Russell will deep dive into customer journeys, break down some fallacies on what customers actually do and discuss what REALLY impacts performance using a different journey/funnel design.
I am a growth marketing expert with 8+ years of experience in driving user growth and revenue growth for B2C and B2B SaaS companies. Proven ability to develop and execute successful marketing campaigns across all channels, including paid social, paid search, content, organic search, referral, email, and affiliate. Expertise in optimizing marketing funnels, creating and implementing GTM strategies, and analyzing website and product metrics to create data-driven insights.
Talk Outline:
Take control of your GA4 setup and learn how to configure it for meaningful insights across all your channels. We’ll cover everything from essential tracking setup to advanced features, including custom segments, conversion paths, predictive audiences, and custom campaign reports that actually make sense for your needs. Whether you’re familiar with GA4 or still finding your way around, you’ll walk away with powerful new approaches to level up your analytics game.
