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"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."
"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."
"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."
"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."
"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"
"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."
Talk outline: Optimizing your product feed is the key to unlocking better performance in Google Shopping Ads—but how can AI take it to the next level? In this session, we’ll dive into real-world case studies where AI-driven product feed optimizations led to significant increases in clicks, CTR, impressions, and revenue. From A/B testing strategies to automated adjustments that drive results, you’ll learn how businesses have successfully leveraged AI to outperform the competition. Whether you’re an e-commerce retailer or a performance marketer, this talk will give you actionable insights on how to refine your Shopping Ads strategy with AI.
Talk outline: We often rely on Average ROAS (Return on Ad Spend) to measure ad performance, but what if that’s not enough? Average ROAS overlooks marginal decreasing returns, meaning we might not be allocating our budgets as efficiently as possible.
In this session, we’ll explore how to use Google Ads Bid Simulators to calculate Marginal ROAS and, more importantly, how to leverage it for smarter budget redistribution. By the end, you’ll have actionable insights to optimise your ad spend and drive better performance.
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