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Some of the past attendees we’ve loved hosting!
PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.
Talk outline: Optimizing your product feed is the key to unlocking better performance in Google Shopping Ads—but how can AI take it to the next level? In this session, we’ll dive into real-world case studies where AI-driven product feed optimizations led to significant increases in clicks, CTR, impressions, and revenue. From A/B testing strategies to automated adjustments that drive results, you’ll learn how businesses have successfully leveraged AI to outperform the competition. Whether you’re an e-commerce retailer or a performance marketer, this talk will give you actionable insights on how to refine your Shopping Ads strategy with AI.
Talk outline: We often rely on Average ROAS (Return on Ad Spend) to measure ad performance, but what if that’s not enough? Average ROAS overlooks marginal decreasing returns, meaning we might not be allocating our budgets as efficiently as possible.
In this session, we’ll explore how to use Google Ads Bid Simulators to calculate Marginal ROAS and, more importantly, how to leverage it for smarter budget redistribution. By the end, you’ll have actionable insights to optimise your ad spend and drive better performance.
