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PPC Live is not just another industry event – it’s an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.
Talk Description:
Get your PPC campaigns Q4-ready with practical tips that actually work. We’ll cover audience strategy, prepping offer-led ad copy, and structuring campaigns around peak goals. You’ll also get feed management pointers and a look at how to stay in control during the madness with an hourly tracking template you’ll wish you’d had last year. Expect tactics you can take straight back to your accounts.
Talk Description:
Are your Google Ads really helping your business grow or just picking up easy sales? Together, we’ll unpack how to identify high-impact activity through the lens of incrementality. From generic vs brand search, to PMax shopping strategies and user journey segmentation (new vs returning), learn how to shape campaigns that actually drive net-new revenue.
Talk Description:
Is Performance Max really delivering for your ecommerce brand—or just riding the wave of existing demand? In this session, we’ll break down how to get under the hood of PMax to drive real growth. From feed hygiene and creative strategy to audience signals and conversion data, learn how to diagnose what’s working, where it’s cannibalizing, and how to turn PMax into a profit engine—not just a branded traffic catcher.
