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"What a great evening with good takeaways, lovely people (PPC'ers are the best of the best naturally) and good vibes. Thanks so much for organising. TBH, I was sure you've done this before, it felt so effortless but obviously a ton of work went into it."
"I was inspired by Yasmin Williams’ talk on contextualising our performance reports by looking at information sources outside of the GoogleAds UI. I was surprised to hear just how complex our jobs as PPC professionals is by breaking it down and visualising it as Pillars of PPC in Richard Ingilby’s talk."
"Such a great event at PPC Live UK yesterday! I thoroughly enjoyed getting to know more about PPC and putting faces to the names we work with on a day-to-day basis. Kudos to Anu for creating and hosting the event and for a great talk on automation."
"I've attended 2 of the PPC Live UK ...and think they're great. The speakers are always different, with different backgrounds and experiences, meaning topics are varied and presentations very different too. Content is good and presentations are engaging as they deal with the main topics of the day in the industry."
"PPC Live is a great event to attend for any PPC specialist. The talks are informative and engaging and the audience is always supportive. There’s plenty of opportunity for networking with like-minded people, combined with great locations, food, and drink, what more could you want?!"
"I've been to lots of digital marketing events and conferences over the years, but never a PPC specialist event. But WOW, it was so so worth the travelling! The speakers were all top-shelf and were regulars at the much bigger conferences, there was a nice diverse range of subjects covering GTM tracking to Microsoft Ads."
Talk Description:
Is Performance Max really delivering for your ecommerce brand—or just riding the wave of existing demand? In this session, we’ll break down how to get under the hood of PMax to drive real growth. From feed hygiene and creative strategy to audience signals and conversion data, learn how to diagnose what’s working, where it’s cannibalizing, and how to turn PMax into a profit engine—not just a branded traffic catcher.
Talk Description:
Are your Google Ads really helping your business grow or just picking up easy sales? Together, we’ll unpack how to identify high-impact activity through the lens of incrementality. From generic vs brand search, to PMax shopping strategies and user journey segmentation (new vs returning), learn how to shape campaigns that actually drive net-new revenue.
Talk Description:
Get your PPC campaigns Q4-ready with practical tips that actually work. We’ll cover audience strategy, prepping offer-led ad copy, and structuring campaigns around peak goals. You’ll also get feed management pointers and a look at how to stay in control during the madness with an hourly tracking template you’ll wish you’d had last year. Expect tactics you can take straight back to your accounts.
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