Welcome to the first of our link resources for topics we have covered at our events.
Performance Max chat, especially after Google Marketing Live 2024 – is blowing up. So we have collated our favourite resources shared over the past month and longer .
Performance Max Updates
New ways to multiply your results with Performance Max (2023) – Google updates
New Performance Max experiments have just rolled out. (2023) – Nicole Farley (Search Engine Land)
Microsoft Performance Max import updates (2022) – Nicole Farley (Search Engine Land)
Google Ads Performance Max New Features & Best Practices! (2022) – Matt Southern (Search Engine Journal)
Microsoft Launches Import Tool For Google Ads Performance Max (2022) – Matt Southern (Search Engine Journal)
7 updates coming to Google Performance Max campaigns (2022) – Greg Finn (Search Engine Land)
Performance Max Tactical Advice
The Performance Max playbook: Best practices and emerging tactics for 2024 – Navah Hopkins (Optmyzr)
How to analyze Performance Max search terms insights for PPC success – Frederick Vallaeys (Optmyzr)
How to avoid 7 mistakes that tank retail Performance Max campaigns – Menachem Ani (JXTGroup)
How to set up Performance Max campaigns the right way – Menachem Ani (JXTGroup)
How to maximize insights from Performance Max – Menachem Ani (JXTGroup)
Performance Max optimization: How to improve your performance – Menachem Ani (JXTGroup)
11 Tips To Improve PERFORMANCE MAX Campaigns [Google Ads] [Video] – ZoCo Marketing
7 Basic Performance Max Optimisations – Boris Beceric
More PMax Optimisations – Boris Beceric
Performance Max for Christmas
Making the most of Performance Max this Holiday Shopping Season – Menachaem Ani (JXTGroup)
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season – Vimal Bharadwaj (Optmyzr)
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022 – Vimal Bharadwaj (Optmyzr)
Performance Max For…
Is Google’s Performance Max Campaign a Good Choice for Small Businesses? – Steve Werronen (devEdge)
How to Run Google Performance Max Campaigns for eCommerce – Michael Block (inflow)
Performance Max Tests
My Success with Performance Max with 12x ROAS – Shahnoor Zaidi
Performance Max Q&A with Chris Ridley – PPC Live UK
