Anu Adegbola, Author at PPC Live

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Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

The Best of Published Decks from the Latest Hero Conf [April 2025]

Anu Adegbola 12/05/2025

Get the slides of some of the best talks delivered at Hero Conf UK April 2025.

PPC Live #16: Performance Max, Leveraging Google Ads simulations, and the New Rules of Ecommerce Advertising

Anu Adegbola 30/04/2025

At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.

PPC Live Ambassador Highlight – Zak Macklin

Anu Adegbola 30/04/2025

Learn more about PPC Live Ambassador Zak, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.

Staying Ahead of PPC Ad Updates: Insights and Strategies

Anu Adegbola 07/04/2025

Successful PPC management requires a balance of understanding business data, maintaining foundational practices, strategic planning, and selective adoption of automation tools like Performance Max.

PPC Live Ambassador Highlight – Puneet Vaghela

Anu Adegbola 31/03/2025

Learn more about PPC Live Ambassador Pun, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.

The Google Ads feature I never use

Anu Adegbola 19/03/2025

Avoid these common Google Ads pitfalls, from unchecked bid strategies to risky automation, as top PPC experts reveal what they never try.

PPC Live Ambassador Highlight – Chris Ridley

Anu Adegbola 25/02/2025

Chris brings his extensive PPC expertise and passion for knowledge-sharing to the PPC Live Ambassador team.

PPC Live #15 – Online

Anu Adegbola 12/02/2025

Google Ads expert Jyll Saskin Gales will host PPC Live #15’s virtual event on February 20th, featuring in-depth talks from industry leaders Gokce Yesilbas, Baris Asa, and Russell McAthy

PPC Live Ambassador Highlight – Veronika Höller

Anu Adegbola 24/01/2025

Veronika’s 17 years of PPC expertise, combined with her SEO background, drive her passion for strategy, continuous learning, and delivering impactful results in digital marketing.

The Ultimate PPC Manager Task Checklist

Anu Adegbola 08/01/2025

Daily, Weekly, and Monthly Priorities for Campaign Success”

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Anu Adegbola

The Best of Published Decks from the Latest Hero Conf [April 2025]

PPC Live #16: Performance Max, Leveraging Google Ads simulations, and the New Rules of Ecommerce Advertising

PPC Live Ambassador Highlight – Zak Macklin

Staying Ahead of PPC Ad Updates: Insights and Strategies

PPC Live Ambassador Highlight – Puneet Vaghela

The Google Ads feature I never use

PPC Live Ambassador Highlight – Chris Ridley

PPC Live #15 – Online

PPC Live Ambassador Highlight – Veronika Höller

The Ultimate PPC Manager Task Checklist

Subscribe to Newsletter:

Buy your next PPC Live event ticket

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FEATURED ARTICLES:

The Case for Building Microsoft Ads From the Ground Up

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Google’s AI Max for Search: Everything You Should Know

Real PEOPLE,
Real PROBLEMS,
Real SOLUTIONS

The Case for Building Microsoft Ads From the Ground Up

How to Use DSA as a Keyword Discovery Tool

Why You Should Care About Impression Share (and What to Do If It’s Low)

Why Paid Search Ads Can Work So Well For Niche Industries

Attribution in Google Ads: What You Need to Know in 2025

Anu Adegbola

Subscribe to Newsletter:

Buy your next PPC Live event ticket

CATEGORIES:

FEATURED ARTICLES:

Real PEOPLE, Real PROBLEMS, Real SOLUTIONS

Real PEOPLE,
Real PROBLEMS,
Real SOLUTIONS