Anu Adegbola, Author at PPC Live

PPC Live #20 Brighton ft. Jack Wilmore, Emina Demiri & Julia Riml

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

PPC Live The Podcast – The F*ck Ups that led to Triumphs

Anu Adegbola 31/03/2026

The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes.

The Paid Search Freelancer Transition Guide

Anu Adegbola 20/03/2026

A practical, no-fluff guide to leaving agency life and building a sustainable paid search freelance career—without running out of money, clients, or momentum.

My SMX Munich 2026 (and Key Takeaways)

Anu Adegbola 14/03/2026

SMX Munich’s top PPC talks, covered how practitioners must evolve from campaign managers into strategic architects — mastering data quality, AI oversight, and business-level thinking.

PPC Live #19: Joy, Lost Leads & Smarter Ecom: Practical Growth Tactics for 2026

Anu Adegbola 20/02/2026

Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.

What 2025 in Paid Search Taught Me

Anu Adegbola 14/01/2026

Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.

Top 12 PPC’ers to follow in 2026

Anu Adegbola 17/12/2025

The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.