Anu Adegbola, Author at PPC Live

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

How to Become an In-Demand Speaker at PPC Events

Anu Adegbola 21/06/2023

The PPC landscape is constantly evolving—whether in response to policy changes, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high.

Rock Stars in our Field – Gary Monger

Anu Adegbola 20/06/2023

We’re here to shine a spotlight on PPC Rockstar Gary Monger Paid Media director

Maximising Success: How Do You Run an Effective PPC Campaign

Anu Adegbola 16/06/2023

Learn how to evaluate and optimize PPC campaigns for maximum effectiveness. Discover key strategies, from setting clear goals to leveraging remarketing, to outrank competitors and boost your online marketing success.

PPC Experts I have found on Threads

Anu Adegbola 06/06/2023

Experts that have build a profile on Threads

Making Sure You Get Paid for Out-of-Scope Work as a Freelancer

Anu Adegbola 06/06/2023

Learn 8 effective strategies for freelancers to handle and get paid for out-of-scope work. Discover how to define project scope, communicate clearly, and set boundaries to ensure fair compensation

PPC Live #6: Targeting for a More Privacy-aware World, Responsive Search Ads To Pin Or Not To Pin, Is Microsoft All That

Anu Adegbola 31/05/2023

Watch the fantastic talks given on Effective targeting, Responsive Search Ads, Is Microsoft All That, Click frequency Cap vs Conversion Rate

PPC vs. SEO: Similarities, Differences & How To Integrate

Anu Adegbola 23/05/2023

It is important to understand how PPC and SEO when paired together according to our experts, and in this PPC Live guide, we’ll be giving you a crash course!

Rock Stars in our Field – Michael De Boeck

Anu Adegbola 22/05/2023

We’re here to shine a spotlight on PPC Rockstar Michael De Boeck, google Ads devotee, founder and podcast host.

GA4 Resources

Anu Adegbola 19/05/2023

Here are some great GA4 resources

Are your conversions ready for GA4?

Anu Adegbola 10/05/2023

Discover how Enhanced Conversions for GA4 imports improve Google Ads accuracy. Learn about fractional, cross-channel conversion credits, setup methods, and benefits for optimizing PPC campaigns.