Anu Adegbola, Author at PPC Live

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

Google error – user cannot complete purchase

Anu Adegbola 19/08/2025

An error that was picked up in the PPC Live Chat WhatsApp Group about identifying purchase methods

Google Ads Support Giving Incorrect Advice on Ad Grants

Anu Adegbola 08/08/2025

Google Ads support is called out for giving incorrect advice that could jeopardize nonprofit Ad Grant campaigns.

PPC Live 3rd Year Birthday Celebration Was A Hit!

Anu Adegbola 07/08/2025

The PPC Live crew marked its 3rd birthday in style, packing out its 17th event with game-changing talks, community love, career breakthroughs — and pizza that absolutely delivered. 🍕✨

Testing Google’s New “AI Max” Campaigns – Insights & Feedback

Anu Adegbola 30/07/2025

The PPC Live community is actively testing Google’s AI Max, reporting mixed results and unusual queries as they explore its heavily automated search ad features.

How a Blog Post Got Me Banned by Facebook — and Why I Don’t Regret It ft Sarah Sal

Anu Adegbola 25/07/2025

Facebook Ads specialist Sarah Sal, shares candid lessons from career setbacks, the risks of AI in advertising, and why diversifying marketing channels is essential for long-term success.

PPC Fraud Alert: Massive Account Hacks Reported on Reddit

Anu Adegbola 21/07/2025

Two Reddit users reported over $100,000 in combined fraudulent Google Ads charges after their accounts were hacked—shared by PPC Live Ambassador Boris Beceric.

Google Spotlights Top Advertisers with Exclusive ‘Accelerate with Google 2025’ Nominations

Anu Adegbola 16/07/2025

Google has begun issuing nominations for its 2025 Accelerate programme, recognising top advertisers like Matt Beswick and offering a pathway to industry recognition through the new Google Ads Impact Awards.

WhatsApp for Google Ads Support? Industry Experts Raise Concerns

Anu Adegbola 16/07/2025

Google Ads reps are now offering support via WhatsApp, but the PPC Live community has raised concerns about professionalism, privacy, and the quality of advice.

The Best of Published Decks from the Latest Hero Conf [April 2025]

Anu Adegbola 12/05/2025

Get the slides of some of the best talks delivered at Hero Conf UK April 2025.

PPC Live #16: PMax, Leveraging Google Ads simulations, and the New Rules of Ecom Ads

Anu Adegbola 30/04/2025

At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.