Anu Adegbola, Author at PPC Live

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

Can Performance Max Work for Lead Generation? A Google Ads Expert Put It to the Test

Anu Adegbola 26/11/2025

A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.

Hiring in PPC Is Hard—Here’s the Step-by-Step Process That Actually Works

Anu Adegbola 22/11/2025

Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.

What It takes to be a PPC Expert in 2025 and Beyond

Anu Adegbola 19/11/2025

In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.

PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola 14/11/2025

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

My HeroConf (San Diego 2025)

Anu Adegbola 15/10/2025

Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.

Automation Won’t Fix a Broken Growth Strategy

Anu Adegbola 08/10/2025

Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.

Setting the Right Expectations for Paid Search in 2026

Anu Adegbola 17/09/2025

Remind yourself what really makes Paid Search work in 2026—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.

PPC Live Ambassador Highlight – Jyll Saskin Gales

Anu Adegbola 05/09/2025

Learn more about PPC Live Ambassador Jyll, who brings a vast wealth of experience and knowledge to the team and is the host of the PPC Live obline events.

PPC Live #17: Driving real business growth, PMax for Ecom, PPC tips for peak Shopping succes

Anu Adegbola 20/08/2025

PPC Live #17 brought together three expert talks packed with actionable insights on driving real growth with Google Ads, cracking PMax for ecom brands, and preparing for Q4 shopping success.