Anu Adegbola, Author at PPC Live

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

PPC Live 2023 Highlights

Anu Adegbola 21/12/2023

Reflecting on the remarkable journey of running five successful PPC Live events in 2023.

Rock Stars in our Field – Jyll Saskin Gales

Anu Adegbola 14/12/2023

We’re here to shine a spotlight on PPC Rockstar Jyll Saskin Gales, Google Ads coach, Marketing instructor and PPC Live ambassador

Broad Match Keyword Targeting Works Better with Audience Layering. Here is Why

Anu Adegbola 30/11/2023

Today, we’re discussing Broad Match keywords and how to use them to your advantage while also avoiding common pitfalls.

PPC Live UK #8: Maximising PMAX, Thinking beyond ROAS, Retail Media Networks

Anu Adegbola 09/11/2023

Watch the fantastic talks given on Maximisng PMax to acquire new customers, Thinking beyond ROAS, Retails Media Networks AND Looking through the blackbox of Google Ads and finding growth.

How to be More Intentionally Competitive with PPC

Anu Adegbola 24/10/2023

PPC is a saturated strategy for most industries. It can be easy to mimic what your competitor is doing in the hopes of snagging some of their business with your paid search marketing.

What Are the Important Qualities and Skills in a PPC Specialist?

Anu Adegbola 21/09/2023

Discover the essential qualities and skills that make a successful PPC specialist with our comprehensive guide.

Defying Google: 8 Experts Share Their Success Stories

Anu Adegbola 06/09/2023

Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results.

Rock Stars in our Field – Emma Glover

Anu Adegbola 24/08/2023

We’re here to shine a spotlight on PPC Rockstar Emma Glover, your social media go-to and founder of Victress

PPC Live celebrates 1 yr Anniversary: Microconversions, Psychological Tips to Help You Increase Conversion Rates, AI & Generative Search

Anu Adegbola 09/08/2023

Watch the fantastic talks given on Microconversions, Five Psychological Tips to Help You Increase Conversion Rates in PPC, Lessons of the Past to Succeed with AI

Overcoming Diminishing Returns: A Guide to Expanding Your Active PPC Channels

Anu Adegbola 22/07/2023

Discover strategies to overcome diminishing returns in PPC campaigns, including revisiting old ideas, refining targeting, and leveraging industry insights. Learn how to scale your PPC efforts effectively.