I’m an uber-experienced Paid Media Specialist, having worked with LinkedIn, Merlin Entertainments, Hotel Chocolat, Informa Tech, Juicy Couture, FILA, Katie Loxton, Vue, National Trust, ServiceNow, Pizza Guys, Intrepid Travel, Vivobarefoot & many, many more over the last TEN years.
As well as my (incredible) role as Head of Paid Media at Liberty Marketing Group, I’m also a Performance Marketing Mentor and a Paid Media Content Creator. I love to talk about, write about and share all things PPC and paid ads with the community!
AI Anxiety? 6 Guardrails to Tame Performance Max.
Sophie explored the evolution, power, and complexity of Google’s Performance Max (PMax) campaigns, highlighting the anxieties many advertisers have due to automation, lack of control, and opaque results.