I am the Head of Paid Media at Victress Digital, a PPC and Social Media agency based in Nottingham, UK. A lover of all things Lead Generation, I have a particular interest in B2B and SaaS brands, and specialise in both Search and Display Campaigns. I really enjoy public speaking and have spoken at a number of recent events including Hero Conf London, PPC Live UK and brightonSEO's Search Advertising Show. I am also a Gold Product Expert on the Google Ads Help forum. Outside of work I like to spend time with my dog Dexter, aka PPC Pug, and consuming all things True Crime. https://www.linkedin.com/in/sophielogan/