This year’s top 10 most-read articles on the PPC Live blog offer expert insights on optimizing PPC campaigns, embracing new technologies like AI, and mastering key strategies.
Optimize your Performance Max campaigns from the start with PPC Live’s pre-launch and optimization checklist by Dii Porter.
Cut through the marketing jargon and find a partner who understands your business goals – from initial vetting to final selection.
The PPC Live Chat WhatsApp group celebrates its Top 20 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Choosing the right balance between long-tail and short-tail keywords will be critical for PPC success, as AI advancements, voice search, and evolving user behaviors reshape strategies for targeting and conversions.
Paid search, traditionally seen as a lower-funnel tactic, can be a versatile tool for building brand awareness and driving top- and mid-funnel objectives
Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.
Client management thrives on empathy, clear communication, and strategic partnerships that go beyond delivering services to truly understanding and aligning with client goals.
Effective CRO ensures every click in your PPC campaign counts, transforming traffic into meaningful actions and maximizing ROI through data-driven strategies and continuous optimization.
Get the recap of the talks at PPC Live #14 where the topics of understanding consumer behaviour, knowing when to send wrong data to Google and Quality Score were covered.
This year’s top 10 most-read articles on the PPC Live blog offer expert insights on optimizing PPC campaigns, embracing new technologies like AI, and mastering key strategies.
Optimize your Performance Max campaigns from the start with PPC Live’s pre-launch and optimization checklist by Dii Porter.
Cut through the marketing jargon and find a partner who understands your business goals – from initial vetting to final selection.
The PPC Live Chat WhatsApp group celebrates its Top 20 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Choosing the right balance between long-tail and short-tail keywords will be critical for PPC success, as AI advancements, voice search, and evolving user behaviors reshape strategies for targeting and conversions.
Paid search, traditionally seen as a lower-funnel tactic, can be a versatile tool for building brand awareness and driving top- and mid-funnel objectives
Standard Shopping campaigns offer greater control and insights, while PMax campaigns prioritise automation and scalability, making it essential to choose based on your specific campaign goals and resources.
Client management thrives on empathy, clear communication, and strategic partnerships that go beyond delivering services to truly understanding and aligning with client goals.
Effective CRO ensures every click in your PPC campaign counts, transforming traffic into meaningful actions and maximizing ROI through data-driven strategies and continuous optimization.
Get the recap of the talks at PPC Live #14 where the topics of understanding consumer behaviour, knowing when to send wrong data to Google and Quality Score were covered.
