Navigate the core elements of A/B testing and learn how to implement them for continued campaign improvement and a steady stream of qualified leads.
Implementing a cookie consent banner impacts Google Ads’ smart bidding strategies, requiring advertisers to adjust target CPA/ROAS to compensate for lost tracking data. Read how to do that.
Proven strategies for maximizing lead generation ROI as you take your paid campaigns to the next level
Watch the fantastic talks given on Scaling PPC tests, Building a brand with Google Ads, and Is NCA killing your RCA rate at the PPC Live #13 event in Leeds.
As conversational AI reshapes search, PPCers must adapt their strategies quickly, diversifying channels, exploring native ads, and embracing conversational formats to thrive in a rapidly shifting digital ad landscape.
Switching away from Google CSS to can lower your CPCs, as Google charges a 20% commission, while others use a flat fee. This switch reduces costs, boosts traffic, improves ad performance.
PPC is a powerful tool for lead generation but comes with unique challenges such as managing low-quality leads, high cost-per-lead (CPL), limited budgets, and competition.
Incorrect cookie banner placement can cripple Google Smart Bidding by hindering conversion tracking, especially on desktop. Find out why and what to do.
This Performance Max guide details the steps to set up, optimize, and monitor feed only campaign, making it ideal for e-commerce businesses aiming to showcase their product catalogs effectively.
Addressing red flags such as poor CTR, weak quality scores, default campaign settings, lack of exclusions, and missing conversion data is key to maintaining optimal account performance
Navigate the core elements of A/B testing and learn how to implement them for continued campaign improvement and a steady stream of qualified leads.
Implementing a cookie consent banner impacts Google Ads’ smart bidding strategies, requiring advertisers to adjust target CPA/ROAS to compensate for lost tracking data. Read how to do that.
Proven strategies for maximizing lead generation ROI as you take your paid campaigns to the next level
Watch the fantastic talks given on Scaling PPC tests, Building a brand with Google Ads, and Is NCA killing your RCA rate at the PPC Live #13 event in Leeds.
As conversational AI reshapes search, PPCers must adapt their strategies quickly, diversifying channels, exploring native ads, and embracing conversational formats to thrive in a rapidly shifting digital ad landscape.
Switching away from Google CSS to can lower your CPCs, as Google charges a 20% commission, while others use a flat fee. This switch reduces costs, boosts traffic, improves ad performance.
PPC is a powerful tool for lead generation but comes with unique challenges such as managing low-quality leads, high cost-per-lead (CPL), limited budgets, and competition.
Incorrect cookie banner placement can cripple Google Smart Bidding by hindering conversion tracking, especially on desktop. Find out why and what to do.
This Performance Max guide details the steps to set up, optimize, and monitor feed only campaign, making it ideal for e-commerce businesses aiming to showcase their product catalogs effectively.
Addressing red flags such as poor CTR, weak quality scores, default campaign settings, lack of exclusions, and missing conversion data is key to maintaining optimal account performance
