December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.
PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.
December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.
PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.
A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.
Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set the stage for global success.
Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.
AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.
Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.
