Two Reddit users reported over $100,000 in combined fraudulent Google Ads charges after their accounts were hacked—shared by PPC Live Ambassador Boris Beceric.
YouTube advertising has grown more complex, but Video Action campaigns—soon merging into Demand Gen—remain a powerful, underused tool for driving conversions when executed with the right creative, copy, and testing strategy.
Google has begun issuing nominations for its 2025 Accelerate programme, recognising top advertisers like Matt Beswick and offering a pathway to industry recognition through the new Google Ads Impact Awards.
Google Ads reps are now offering support via WhatsApp, but the PPC Live community has raised concerns about professionalism, privacy, and the quality of advice.
Personal branding in PPC can elevate your career, but the moment you’re honest about your limits, the same pedestal you were placed on can become a stage for your public undoing.
ROAS-first marketing strategies create short-term gains but harm long-term growth by neglecting brand building, limiting new customer acquisition, and prioritizing immediate conversions over sustainable business development.
Many advertisers treat Microsoft Ads as a copy of Google, but with a tailored, strategic approach, it can become a powerful, revenue-driving channel—especially for B2B brands looking for incremental growth.
Learn how to use Dynamic Search Ads to discover valuable keywords, improve campaign performance, and better understand customer search behavior.
Learn what impression share is, why it matters for ad performance, and how to diagnose and improve it through practical, non-budget-related strategies
Paid search ads can be especially effective for niche industries by reducing competition, improving targeting, and increasing conversion efficiency through tailored messaging and strategic keyword use.
Two Reddit users reported over $100,000 in combined fraudulent Google Ads charges after their accounts were hacked—shared by PPC Live Ambassador Boris Beceric.
YouTube advertising has grown more complex, but Video Action campaigns—soon merging into Demand Gen—remain a powerful, underused tool for driving conversions when executed with the right creative, copy, and testing strategy.
Google has begun issuing nominations for its 2025 Accelerate programme, recognising top advertisers like Matt Beswick and offering a pathway to industry recognition through the new Google Ads Impact Awards.
Google Ads reps are now offering support via WhatsApp, but the PPC Live community has raised concerns about professionalism, privacy, and the quality of advice.
Personal branding in PPC can elevate your career, but the moment you’re honest about your limits, the same pedestal you were placed on can become a stage for your public undoing.
ROAS-first marketing strategies create short-term gains but harm long-term growth by neglecting brand building, limiting new customer acquisition, and prioritizing immediate conversions over sustainable business development.
Many advertisers treat Microsoft Ads as a copy of Google, but with a tailored, strategic approach, it can become a powerful, revenue-driving channel—especially for B2B brands looking for incremental growth.
Learn how to use Dynamic Search Ads to discover valuable keywords, improve campaign performance, and better understand customer search behavior.
Learn what impression share is, why it matters for ad performance, and how to diagnose and improve it through practical, non-budget-related strategies
Paid search ads can be especially effective for niche industries by reducing competition, improving targeting, and increasing conversion efficiency through tailored messaging and strategic keyword use.
