
Let’s Talk Landing Pages: What Most Marketers Get Wrong
Build high-converting landing pages that align with your ads, reduce wasted spend, and dramatically improve your campaign performance across platforms.

Build high-converting landing pages that align with your ads, reduce wasted spend, and dramatically improve your campaign performance across platforms.

Learn how to set up, optimize, and measure Google’s Local Services Ads to maximize visibility for service businesses with defined service areas and budgets.

This guide reveals common Google Ads mistakes and offers simple fixes to stop wasted spend, boost performance, and get the most from your ad budget.

Get the slides of some of the best talks delivered at Hero Conf UK April 2025.

Relying on one channel is risky—diversify with SEO, paid media, and more to build a stable, scalable, and resilient marketing strategy for long-term growth.

Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.

Embracing curiosity and admitting what you don’t know transforms confusion into a marketer’s greatest competitive advantage.

At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.

Learn more about PPC Live Ambassador Zak, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.

If you’re relying solely on ROAS to measure success, you’re missing the bigger picture—long-term growth comes from tracking New Customer Acquisition Cost (NCAC) and Customer Lifetime Value (LTV).

Build high-converting landing pages that align with your ads, reduce wasted spend, and dramatically improve your campaign performance across platforms.

Learn how to set up, optimize, and measure Google’s Local Services Ads to maximize visibility for service businesses with defined service areas and budgets.

This guide reveals common Google Ads mistakes and offers simple fixes to stop wasted spend, boost performance, and get the most from your ad budget.

Get the slides of some of the best talks delivered at Hero Conf UK April 2025.

Relying on one channel is risky—diversify with SEO, paid media, and more to build a stable, scalable, and resilient marketing strategy for long-term growth.

Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.

Embracing curiosity and admitting what you don’t know transforms confusion into a marketer’s greatest competitive advantage.

At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.

Learn more about PPC Live Ambassador Zak, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.

If you’re relying solely on ROAS to measure success, you’re missing the bigger picture—long-term growth comes from tracking New Customer Acquisition Cost (NCAC) and Customer Lifetime Value (LTV).