Relying on one channel is risky—diversify with SEO, paid media, and more to build a stable, scalable, and resilient marketing strategy for long-term growth.
Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.
Embracing curiosity and admitting what you don’t know transforms confusion into a marketer’s greatest competitive advantage.
At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.
Learn more about PPC Live Ambassador Zak, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.
If you’re relying solely on ROAS to measure success, you’re missing the bigger picture—long-term growth comes from tracking New Customer Acquisition Cost (NCAC) and Customer Lifetime Value (LTV).
When measuring bottom-funnel marketing, you need to track both conversions and micro-conversions. Focus on quality metrics—lead quality for B2B and lifetime value for B2C—using consistent measurement.
Successful PPC management requires a balance of understanding business data, maintaining foundational practices, strategic planning, and selective adoption of automation tools like Performance Max.
Master LinkedIn Thought Leader Ads learn benefits, costs, practical tips & a checklist to boost brand credibility & authentically.
Learn more about PPC Live Ambassador Pun, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.
Relying on one channel is risky—diversify with SEO, paid media, and more to build a stable, scalable, and resilient marketing strategy for long-term growth.
Discover why bidding on your brand name boosts visibility, protects against competitors, and drives high-ROI traffic.
Embracing curiosity and admitting what you don’t know transforms confusion into a marketer’s greatest competitive advantage.
At PPC Live #16, speakers urged marketers to evolve from ad managers to strategic partners by embracing curiosity, data-driven decision-making, and multichannel thinking in an increasingly automated PPC landscape.
Learn more about PPC Live Ambassador Zak, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.
If you’re relying solely on ROAS to measure success, you’re missing the bigger picture—long-term growth comes from tracking New Customer Acquisition Cost (NCAC) and Customer Lifetime Value (LTV).
When measuring bottom-funnel marketing, you need to track both conversions and micro-conversions. Focus on quality metrics—lead quality for B2B and lifetime value for B2C—using consistent measurement.
Successful PPC management requires a balance of understanding business data, maintaining foundational practices, strategic planning, and selective adoption of automation tools like Performance Max.
Master LinkedIn Thought Leader Ads learn benefits, costs, practical tips & a checklist to boost brand credibility & authentically.
Learn more about PPC Live Ambassador Pun, who brings a vast wealth of experience and knowledge to the team and has helped raised sponsors for our events.
