Audio ads are emerging as a powerful alternative to visual advertising, offering marketers lower CPMs and higher attention rates across podcasts, music streaming services, and smart speakers.
Google Ads expert Jyll Saskin Gales will host PPC Live #15’s virtual event on February 20th, featuring in-depth talks from industry leaders Gokce Yesilbas, Baris Asa, and Russell McAthy
Unlock powerful B2B targeting by integrating LinkedIn data with Microsoft Ads, enabling precise audience segmentation, higher ROI, and streamlined campaign strategies for professional networks.
Performance Max (PMax) campaigns demand a strategic approach to audience targeting, where advertisers must thoughtfully layer first-party data, custom segments, and Google’s machine learning signals.
Discover how Microsoft Ads, the stealthy underdog of PPC, can unlock untapped opportunities with lower costs, LinkedIn integration, and precision targeting to elevate your advertising strategy.
Veronika’s 17 years of PPC expertise, combined with her SEO background, drive her passion for strategy, continuous learning, and delivering impactful results in digital marketing.
Competitor bidding on branded terms is a common PPC challenge, but strategic monitoring, tailored ad copy, cost management, and targeted responses can help mitigate its impact and protect campaign performance.
Accurate conversion tracking is crucial; double-counted data inflates metrics, misguides decisions, and wastes money. Regular audits, clear strategies, and reliable data ensure campaigns are optimized for true performance.
Daily, Weekly, and Monthly Priorities for Campaign Success”
January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches
Audio ads are emerging as a powerful alternative to visual advertising, offering marketers lower CPMs and higher attention rates across podcasts, music streaming services, and smart speakers.
Google Ads expert Jyll Saskin Gales will host PPC Live #15’s virtual event on February 20th, featuring in-depth talks from industry leaders Gokce Yesilbas, Baris Asa, and Russell McAthy
Unlock powerful B2B targeting by integrating LinkedIn data with Microsoft Ads, enabling precise audience segmentation, higher ROI, and streamlined campaign strategies for professional networks.
Performance Max (PMax) campaigns demand a strategic approach to audience targeting, where advertisers must thoughtfully layer first-party data, custom segments, and Google’s machine learning signals.
Discover how Microsoft Ads, the stealthy underdog of PPC, can unlock untapped opportunities with lower costs, LinkedIn integration, and precision targeting to elevate your advertising strategy.
Veronika’s 17 years of PPC expertise, combined with her SEO background, drive her passion for strategy, continuous learning, and delivering impactful results in digital marketing.
Competitor bidding on branded terms is a common PPC challenge, but strategic monitoring, tailored ad copy, cost management, and targeted responses can help mitigate its impact and protect campaign performance.
Accurate conversion tracking is crucial; double-counted data inflates metrics, misguides decisions, and wastes money. Regular audits, clear strategies, and reliable data ensure campaigns are optimized for true performance.
Daily, Weekly, and Monthly Priorities for Campaign Success”
January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches
