From PPC Forecasting Fears to PPC Wins
Anu Adegbola
26/04/2023
Master the art of predicting campaign performance with our guide to understanding the differences between forecasts, targets, and schedules.
Master the art of predicting campaign performance with our guide to understanding the differences between forecasts, targets, and schedules.
Learn how to set clear goals, segment your audience, choose the right ad formats, and continuously test and optimize for optimal results.
As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns.
As more PPC professionals adopt SMART bidding, our experts weigh in on whether it’s a genuine innovation or just another way for Google to boost its profits
Optimizing your Google Ads account structure and leveraging ROI calculations can guide your budget allocation and SMART bidding strategies to maximize returns and minimize wasted spend.
Our PPC experts answer a Q&A telling us what they reckon the future of Broad Match is.
Effective PPC reporting hinges on tailoring insights to the specific needs of stakeholders, such as CMOs, by focusing on meaningful KPIs that align with their strategic goals
In response to queries from his PPC Live talk, Chris Ridley advised against relying solely on Performance Max campaigns and gave several brilliant tips to master using it.
In the evolving landscape of PPC, effective account structure now prioritizes consolidation over segmentation, as SMART bidding algorithms benefit from broader data pool.
Master the art of predicting campaign performance with our guide to understanding the differences between forecasts, targets, and schedules.
Learn how to set clear goals, segment your audience, choose the right ad formats, and continuously test and optimize for optimal results.
As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns.
As more PPC professionals adopt SMART bidding, our experts weigh in on whether it’s a genuine innovation or just another way for Google to boost its profits
Optimizing your Google Ads account structure and leveraging ROI calculations can guide your budget allocation and SMART bidding strategies to maximize returns and minimize wasted spend.
Our PPC experts answer a Q&A telling us what they reckon the future of Broad Match is.
Effective PPC reporting hinges on tailoring insights to the specific needs of stakeholders, such as CMOs, by focusing on meaningful KPIs that align with their strategic goals
In response to queries from his PPC Live talk, Chris Ridley advised against relying solely on Performance Max campaigns and gave several brilliant tips to master using it.
In the evolving landscape of PPC, effective account structure now prioritizes consolidation over segmentation, as SMART bidding algorithms benefit from broader data pool.