The April 2025 Hero Conf event was amazing. Rooms were packed, the speakers delivered and everyone left with a key piece of knowledge to implement in their jobs. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out:
Overall PPC strategy
> Stop paying twice: how to eliminate search cannibalisation and maximise ROI – Chris Ridley
> Supercharge your campaigns (and life!) diving into client industries – Lijun Hou
> Taking your PPC campaign management akills from average to awesome – Sophie Logan
> Mistakes affecting Paid Performance and your job – Kat Sale
> Is Paid Search as we once knew it dying? – Sophie Fell
> The Science behind Google Ads Quality Score – Sylwia Lysakowska-Lombari
> Creativity Meets Data: Rethinking the Art of Performance Marketing – Andrea Atzori
> From insights to impact: using Meta’s API to elevate campaign performance – Bianca Bergshoeff
AI
> Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele
> Stop guessing, start winning: predicting winning products with PMax & Search – Inderpaul Rai
> Strategies for Multilanguage Ad Copy Optimisation with LLMs – Gokce Yesilbas
> Beyond automation: the role of human creativity in AI advertising – Ben Wood
> Google won’t save you: The rise of AI bot traffic & what to do about it – Dani Mansfield
> Scaling PMax while keeping tROAS 50 – David Peranic
Data
> BigQuery & PPC: deepers insights into your campaign data (highlights) – Lars Maat
Privacy
> Optimising conversion tracking for PPC privacy-first world – Abbie Poots
Amazon Ads
Demand Gen
> Advanced Targeting Strategies with Demand Generation Ads – Dez Calton
Shopping Ads
> Increasing Shopping Ads visibility through feed optimisation – Holly Kelly
Local Ads
> Shop local: utilising Google Ads to grow your local business – Hannah Zora Strong
LinkedIn Ads
> Building high Quality lead gen using LinkedIn ads – Sveva Coltellacci
