Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.
Support Recommends Search & Display Networks — Which Are Not Allowed
In a response that Gil received, Google Ads support advised enabling both the Search and Display Networks to improve campaign reach and performance. However, this recommendation contradicts Google’s Ad Grants policy, which prohibits the use of the Display Network in Ad Grant campaigns.
Risk of Policy Violations and Account Suspension
Enabling Display Network targeting in Ad Grant campaigns risks violating program rules, potentially leading to account suspension or campaign pauses. This puts nonprofits at risk of losing valuable ad support critical for their outreach and fundraising efforts.
AI Max Settings and Fluctuating Campaign Performance
Google support also suggested temporarily opting out of “AI Max” campaign settings to stabilize performance, then re-enabling them once clicks and impressions normalize.
Broader Implications for Google Ads Support Accuracy
This case highlights ongoing challenges advertisers face when relying on Google Ads support, especially with specialized programs like Ad Grants. Incorrect guidance can cause serious setbacks for advertisers, particularly nonprofits dependent on the program’s benefits.
Google Ads Liaison responds
Ginby did agree that Search partners and Display Network must be off in Ads Grants Search campaigns and will respond to this at a latter date.
Have you had misguided advice from Google Ads support? Let us know.
