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Data as the Foundation: Powering AI in PPC – Julian Modiano
Top tips:
- “In the majority of cases, PPC teams aren’t data driven, so much as they’re using data to tell the story they want to tell rather than chasing the data to see what the story actually is”
- Adding data like number of hours you are working on a client, how many tasks you are doing, revenue being generated and more on a client report allows you to see which clients are being the most profitable for your time
- Tracking calls needs more that just the number of calls each campaign generates – it also needs the length of call time to give a more qualitative result
- Google Ads conversion data is not enough
