Three PPC experts tackling mindset, B2B bidding data gaps, and ecommerce automation at PPC Live 19 — delivering some of the most practical paid media insights of the year.
AI agents can improve PPC workflows, but giving them full control creates risks the industry still hasn’t solved.
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The latest episodes of PPC Live the Podcast where guests share the mistakes that they managed to turn around to successes.
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The PPC job market has quietly become one of the hardest to break into in digital marketing. If you've been searching for months and getting nowhere, you're not doing it...
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Not every dip is a crisis — daily checks are about spotting real threats, not chasing noise. Junior teams add the most value by filtering fluctuations through context: what's normal,...
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Early insights into ChatGPT Ads reveal a familiar campaign structure with AI-driven targeting and ad creation, but limited reporting and no public ads manager access—yet.
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As Google phases out Dynamic Search Ads in favour of AI Max for Search, advertisers need to focus on signal quality, campaign controls, and migration strategy to avoid losing efficiency...
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Google's AI Max for Search promises more conversions, but independent data and real-world testing tell a more complicated story. This is a must read before you flip the switch.
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If you use a call tracking platform for call assets or landing page numbers, you might be at risk. The problem is zero-second calls.
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A simple Google Ads campaign quickly becomes hard to manage as data grows—clear structure makes performance easier to analyse and optimise.
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The PPC role is undergoing a fundamental shift — and the specialists who thrive won't be the ones who master platform mechanics, but learn to guide algorithms and connect paid...
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