Google is taking a proactive approach to recognising industry talent by rolling out a wave of exclusive invitations to its Accelerate with Google 2025 programme — a curated initiative aimed at empowering top advertisers with cutting-edge insights and tailored support. Among the recipients is Paid Marketing Manager Matt Beswick, who received an email announcing his nomination to join the annual programme.
Through this communication, Google positions itself not just as a platform provider, but as an active partner in the professional development of digital marketers. The email promises nominees access to advanced tools, personalised content, and early exposure to new trends — all designed to help them stay ahead in an increasingly fast-paced advertising landscape.
This year’s nomination email also introduces the Google Ads Impact Awards, offering top performers the chance to gain industry-wide recognition. Winners will be celebrated at major Google events, receive custom social media assets, and take home a trophy — reinforcing Google’s commitment to highlighting meaningful impact within its advertising ecosystem.
The message sent to Matthew and others makes it clear: Google is not just facilitating growth, but championing it. With a deadline of July 18, 2025 to accept the nomination and apply for the awards, the tech giant is urging top advertisers to step forward and be recognised.
By reaching out directly to selected professionals with these personalised communications, Google is reinforcing its role as both enabler and cheerleader — communicating that in the world of PPC, excellence won’t go unnoticed.
