The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.
Sarah Stemen exposes the hidden dangers of ad agencies, highlighting the pitfalls of both cheap and expensive agencies, and offers advice on how clients can identify trustworthy agency partners.
Discover the five key aspects required for building effective data pipelines for marketing campaigns.
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
From data-driven insights to the supportive PPC community, find out what makes working in PPC so rewarding and why it’s worth staying inspired despite industry changes.
Discover seven compelling reasons why internal teams often outperform agencies, from deep business knowledge to focused attention and direct impact on success.
Google Ads is a powerful channel, but sometimes the biggest levers for growth are outside our control. This article is about stepping out of the safe zone and kicking some backside to get things moving, both for our clients and for our own sanity.
Read to find how you can tackle these challenges and improve your ad placement management
Introduction
We’re here to shine a spotlight on PPC Rockstar Boris Beceric
Google Ads Consultant, Coach and PPC Live Ambassador.
Explore the evolving world of PPC as user behavior becomes less predictable. Learn how to adapt and thrive in this changing landscape, ensuring your campaigns continue to deliver results
The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.
Sarah Stemen exposes the hidden dangers of ad agencies, highlighting the pitfalls of both cheap and expensive agencies, and offers advice on how clients can identify trustworthy agency partners.
Discover the five key aspects required for building effective data pipelines for marketing campaigns.
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
From data-driven insights to the supportive PPC community, find out what makes working in PPC so rewarding and why it’s worth staying inspired despite industry changes.
Discover seven compelling reasons why internal teams often outperform agencies, from deep business knowledge to focused attention and direct impact on success.
Google Ads is a powerful channel, but sometimes the biggest levers for growth are outside our control. This article is about stepping out of the safe zone and kicking some backside to get things moving, both for our clients and for our own sanity.
Read to find how you can tackle these challenges and improve your ad placement management
Introduction
We’re here to shine a spotlight on PPC Rockstar Boris Beceric
Google Ads Consultant, Coach and PPC Live Ambassador.
Explore the evolving world of PPC as user behavior becomes less predictable. Learn how to adapt and thrive in this changing landscape, ensuring your campaigns continue to deliver results
