PPC Live #19 (5th Feb) ft. Dave Alexander, Kat Sale, Nils Rooijmans

PPC Live Blog

FEATURED ARTICLE:

PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola 14/11/2025

FEATURED ARTICLE:

PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola 14/11/2025

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

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FEATURED ARTICLES:

Google AI Overviews: 8 PPC Predictions That Will Reshape Paid Search

Dii Pooler 30/05/2025

Google’s AI Max for Search: Everything You Should Know

Dii Pooler 22/05/2025

How to improve your lead quality on Performance Max

Menachem Ani 12/03/2025

Addressing Burnout in Paid Search is Crucial

Sarah Stemen 04/06/2024

CATEGORIES:

How to Get Promoted in 14 Months (A 5-Step Strategy)

Chanelle Dzwowa30/12/2025

Feeling stuck in a “task-doer” cycle? By documenting how I solved strategic problems, I proved my value, earned a promotion in 14 months, and turned that process into a guide...

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Top 12 PPC’ers to follow in 2026

Anu Adegbola17/12/2025

The PPC Live Chat WhatsApp group celebrates its Top 12 PPC'ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.

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Why It’s Time To Rethink Your PPC Annual Planning Process

Reva Minkoff09/12/2025

Digital marketing is evolving too quickly for rigid annual budgets—2026 plans need built-in flexibility to keep up with constant platform and feature releases.

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Google Shopping showing Location above ad

Anu Adegbola08/12/2025

Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.

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Should You Use WhatsApp as a Primary Conversion in Google Ads?

Anu Adegbola05/12/2025

Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.

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Why December is Your B2B Marketing Edge, Not a Dead Zone

Joe Williams02/12/2025

December isn’t a month to go dark—while competitors switch off, smart B2B marketers stay visible, capture cheaper attention, and build the momentum that will let them dominate in January.

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Can Performance Max Work for Lead Generation? A Google Ads Expert Put It to the Test

Anu Adegbola26/11/2025

A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.

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Hiring in PPC Is Hard—Here’s the Step-by-Step Process That Actually Works

Anu Adegbola22/11/2025

Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.

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What It takes to be a PPC Expert in 2025 and Beyond

Anu Adegbola19/11/2025

In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.

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PPC Live #18: Fuelling The Entire Marketing Ecosystem, A/B Tests That Drive Results, The Future of Search

Anu Adegbola14/11/2025

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

Read More -->

Anu Adegbola

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Veronika Höller

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Sarah Stemen

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Dii Pooler

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PPC Live Blog

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