PPC Live Blog

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

A smart B2B Google Ads budget split — 60% non-brand, 20% brand, 20% competitor — balances growth, protection, and opportunity to drive sustainable demand generation.

Expanding into international paid search can be complex, but by focusing on the three T’s — trends, translation, and taxation — you can create smarter, regionally aligned campaigns that set...

Read how platform loyalty and over-automation are quietly draining your budget, dulling your edge, and what you need to do to take back control of your PPC strategy.

AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.

Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.

Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.

Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.

Read a no-nonsense 555-page survival kit for marketers facing a future where search is fractured, silos are dead, and Google no longer owns intent.

Remind yourself what really makes Paid Search work in 2025—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.