PPC Live Blog

AI is transforming how SEO and PPC work together — where SEO builds trust, PPC drives speed, and AI Mode connects them to define the future of brand visibility.

Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.

Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.

Learn how ad extensions transform standard Google Ads into more powerful, informative, and engaging advertisements that boost visibility, click-through rates, and conversions.

Read a no-nonsense 555-page survival kit for marketers facing a future where search is fractured, silos are dead, and Google no longer owns intent.

Remind yourself what really makes Paid Search work in 2025—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.

Generative AI holds great potential for advertising, but to fully realize its benefits, platforms must address business challenges by giving advertisers the right transparency, flexibility, and control.

Learn more about PPC Live Ambassador Jyll, who brings a vast wealth of experience and knowledge to the team and is the host of the PPC Live obline events.

Peak season is make-or-break for ecommerce, and with shoppers hunting Black Friday deals as early as October, retailers who start campaigns early are best positioned to win big in Q4...

Learn what Google’s new Demand Gen campaigns are, how they replace Video Action Campaigns, and how to use them effectively for better YouTube Ads results in 2025.