Watch the talks of past PPC events, see 10 reasons why you should attend a digital marketing event like PPC Live UK and don’t forget to subscribe to our YouTube Channel to be alerted to new video releases.
Scaling PPC Test Across Your Departments Effectively – Sean Healy
Top takeaways:
- The foundation of Search excellence is account health and testing and learning
- You need a robust system for testing
- Best practice has evolved massively over time
Can You Build A Brand With Just Google Ads – Tom Pickard
Top takeaways:
- Effective branding helps consumers recognise and differentiate products or services in the marketplace
- Your source of truth for data is very important
- Never stop focusing on your customer
Is New Customer Acquisition Killing Your Returning Customer Rate – Kate Luke
Top takeaways:
- Costs are increasing but we can take advantage of it
- A strong ROAS can justify higher CAC if the LTV of acquired customers is substantial
- Businesses in the UK have a returning customer rate of 25–30% however, the ideal rate can vary depending on the industry and company.
