
What It takes to be a PPC Expert in 2025 and Beyond
In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.

In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.

Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.

Remind yourself what really makes Paid Search work in 2025—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.

Learn more about PPC Live Ambassador Jyll, who brings a vast wealth of experience and knowledge to the team and is the host of the PPC Live obline events.

PPC Live #17 brought together three expert talks packed with actionable insights on driving real growth with Google Ads, cracking PMax for ecom brands, and preparing for Q4 shopping success.

An error that was picked up in the PPC Live Chat WhatsApp Group about compromised sites and circumventing systems.

An error that was picked up in the PPC Live Chat WhatsApp Group about identifying purchase methods

Google Ads support is called out for giving incorrect advice that could jeopardize nonprofit Ad Grant campaigns.

In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.

PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.

Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.

Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.

Remind yourself what really makes Paid Search work in 2025—from rising CPCs to AI automation—plus why testing, patience, and cross-channel support matter more than ever.

Learn more about PPC Live Ambassador Jyll, who brings a vast wealth of experience and knowledge to the team and is the host of the PPC Live obline events.

PPC Live #17 brought together three expert talks packed with actionable insights on driving real growth with Google Ads, cracking PMax for ecom brands, and preparing for Q4 shopping success.

An error that was picked up in the PPC Live Chat WhatsApp Group about compromised sites and circumventing systems.

An error that was picked up in the PPC Live Chat WhatsApp Group about identifying purchase methods

Google Ads support is called out for giving incorrect advice that could jeopardize nonprofit Ad Grant campaigns.