Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.
PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.
Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.
Paid search is evolving faster than ever, but the marketers who will thrive are the ones who combine automation with human judgement, stay curious, and lean into community.
The PPC Live Chat WhatsApp group celebrates its Top 12 PPC’ers for their curiosity, generosity, and impactful knowledge-sharing, highlighting the power of collaboration in the global PPC community.
Birgul Woodford spotted seller locations appearing atop Shopping ads—likely tied to ‘Pickup Only’ settings, though Google hasn’t confirmed a rollout.
Ameet Khabra warns that WhatsApp should only be a primary conversion if it actually drives quality leads.
A controlled test by Peter Bowen proved PMax can drive quality leads at a lower cost than Search.
Hiring top-tier PPC talent isn’t about finding good candidates—it’s about systematically filtering out everyone except the exceptional few.
In 2025, PPC expertise means combining technical skill, strategic thinking, and continuous learning to drive performance in a complex, interconnected marketing ecosystem.
PPC Live #18 brought together three expert talks packed with actionable insights showing how modern PPC requires strategic thinking, authentic content, rigorous testing, and AI adaptation.
Had an amazing time at HeroConf San Diego connecting with the PPC community and diving into sessions on AI, data, and strategy shaping the future of digital advertising.
Most brands hit a wall in paid search not because their campaigns are broken, but because they’re trying to scale ads before they’ve learned how to scale their business.
