Anu Adegbola, Author at PPC Live

BUY YOUR TICKET - PPC Live #18 (Oct 22nd)

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

Defying Google: 8 Experts Share Their Success Stories

Anu Adegbola 06/09/2023

Implementing Paid Search tactics that deviate from Google’s best practices can sometimes yield surprisingly positive results.

Rock Stars in our Field – Emma Glover

Anu Adegbola 24/08/2023

We’re here to shine a spotlight on PPC Rockstar Emma Glover, your social media go-to and founder of Victress

PPC Live celebrates 1 yr Anniversary | 27th July 2023

Anu Adegbola 09/08/2023

Watch the fantastic talks given on Microconversions, Five Psychological Tips to Help You Increase Conversion Rates in PPC, Lessons of the Past to Succeed with AI

Overcoming Diminishing Returns: A Guide to Expanding Your Active PPC Channels

Anu Adegbola 22/07/2023

Discover strategies to overcome diminishing returns in PPC campaigns, including revisiting old ideas, refining targeting, and leveraging industry insights. Learn how to scale your PPC efforts effectively.

Rock Stars in our Field – Azeem Ahmad

Anu Adegbola 19/07/2023

We’re here to shine a spotlight on PPC Rockstar Azeem Ahmad, global digital marketing expert and podcast host.

The Art of Saying No: Tales of Boundary-Setting Gone Wrong

Anu Adegbola 05/07/2023

Explore real-life stories of PPC professionals facing challenges due to poor boundary-setting. Learn the importance of saying “no” and setting clear expectations to maintain work-life balance and project success.

15 Tactical PPC Testing Ideas to Drive Campaign Performance

Anu Adegbola 28/06/2023

Discover 15 innovative PPC testing ideas from industry experts for Q3. Boost your campaign performance with insights on PMAX, AI-generated copy, custom extensions, and more.

How to Become an In-Demand Speaker at PPC Events

Anu Adegbola 21/06/2023

The PPC landscape is constantly evolving—whether in response to policy changes, or shifting consumer trends. As a result, demand for insightful PPC speakers and PPC events is always high.

Rock Stars in our Field – Gary Monger

Anu Adegbola 20/06/2023

We’re here to shine a spotlight on PPC Rockstar Gary Monger Paid Media director

Maximising Success: How Do You Run an Effective PPC Campaign

Anu Adegbola 16/06/2023

Learn how to evaluate and optimize PPC campaigns for maximum effectiveness. Discover key strategies, from setting clear goals to leveraging remarketing, to outrank competitors and boost your online marketing success.