Picture of Anu Adegbola

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast
Picture of Anu Adegbola

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast
How to Budget for an Optimal ROI

Optimizing your Google Ads account structure and leveraging ROI calculations can guide your budget allocation and SMART bidding strategies to maximize returns and minimize wasted spend.

READ MORE..
Top PPC Job Interview Questions

January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches

READ MORE..
What Audacity Looks Like

PPC Live has had an epic 1st year. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity and much more.

READ MORE..
Profit Bidding Resources

Nicolas Huber’s deep dive into Profit Bidding sparked significant interest, challenging the conventional focus on ROAS and highlighting why prioritizing profit over mere revenue growth can lead to better results.

READ MORE..
Match Type Resources

At our November event we had another great first time speaker Petya Yildizgoren got us falling in love with Broad Match – no really. Here are some resources on how to do it properly

READ MORE..

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How to Budget for an Optimal ROI

Optimizing your Google Ads account structure and leveraging ROI calculations can guide your budget allocation and SMART bidding strategies to maximize returns and minimize wasted spend.

READ MORE..
Top PPC Job Interview Questions

January and February are prime months for job hunting, as new budgets and organizational objectives drive a surge in hiring, making it the perfect time for career switches

READ MORE..
What Audacity Looks Like

PPC Live has had an epic 1st year. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity and much more.

READ MORE..
Profit Bidding Resources

Nicolas Huber’s deep dive into Profit Bidding sparked significant interest, challenging the conventional focus on ROAS and highlighting why prioritizing profit over mere revenue growth can lead to better results.

READ MORE..
Match Type Resources

At our November event we had another great first time speaker Petya Yildizgoren got us falling in love with Broad Match – no really. Here are some resources on how to do it properly

READ MORE..

Subscribe to Newsletter:

CATEGORIES:

FEATURED ARTICLES: