Anu Adegbola, Author at PPC Live

PPC Live #19 (5th Feb) Early Bird ticket

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

Top Tips to Better Use GA4

Anu Adegbola 16/02/2023

Our experts offer essential tips on customizing reports, leveraging Google Tag Manager, and ensuring accurate data tracking to maximize the new platform’s benefits.

PPC Live #4 | February 2nd 2023

Anu Adegbola 08/02/2023

Watch the fantastic talks given on Don’t Sleep on Microsoft’s Audience Network, GTM – By “The Tracking Yoda” and Proving the value of PPC into your overall marketing strategy

Shall we believe in SMART bidding?

Anu Adegbola 02/02/2023

As more PPC professionals adopt SMART bidding, our experts weigh in on whether it’s a genuine innovation or just another way for Google to boost its profits

How to Budget for an Optimal ROI

Anu Adegbola 26/01/2023

Optimizing your Google Ads account structure and leveraging ROI calculations can guide your budget allocation and SMART bidding strategies to maximize returns and minimize wasted spend.

Rock Stars in our Field – Meriem Nacer

Anu Adegbola 20/01/2023

Learn more about PPC Rockstar Meriem Nacer a Performance Marketing Consultant specialising in PPC & Paid Social

What to Expect in 2023 Resources

Anu Adegbola 30/12/2022

Happy New Year! New year – new challenges, new things to be prepares for, new updates that are going to roll out.

What Audacity Looks Like

Anu Adegbola 27/12/2022

PPC Live has had an epic 1st year. We have created a safe space for marketers, a supportive community that breathes diversity and curiosity and much more.

Profit Bidding Resources

Anu Adegbola 23/12/2022

Nicolas Huber’s deep dive into Profit Bidding sparked significant interest, challenging the conventional focus on ROAS and highlighting why prioritizing profit over mere revenue growth can lead to better results.