I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding.
The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns.
in 2024 marketers keep looking for alternative solutions to using 3rd party cookies, even though Google has rolled back its plans to deprecate them.
As seasoned PPC professional – I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.
As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of thirds party cookies.
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online.
It’s not every day you audit a PPC account that is in a healthy state. Figure out what to do afterwards.
In the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms.
Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on search engine result pages (SERPs).
Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding.
The ClickTech Growth Guide is a manual offering a strategic roadmap designed to overcome common barriers and optimise the performance of search campaigns.
in 2024 marketers keep looking for alternative solutions to using 3rd party cookies, even though Google has rolled back its plans to deprecate them.
As seasoned PPC professional – I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.
As technology evolves, so do our strategies to reach our audiences. Just as the transition from analogue to digital demanded adaptation, so we have to adapt from the need of thirds party cookies.
Google Ads is a powerful marketing tool. Despite the industry’s complaints, there is no denying that Google has revolutionized how businesses can effectively reach potential customers online.
It’s not every day you audit a PPC account that is in a healthy state. Figure out what to do afterwards.
In the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms.
Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on search engine result pages (SERPs).
Our comprehensive guide on ad copywriting will delve deep into crafting messages that catch the eye and captivate the mind. This
