Anu Adegbola, Author at PPC Live

BUY YOUR TICKET - PPC Live #18 (Oct 22nd)

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

PPC Experts I have found on Threads

Anu Adegbola 06/06/2023

Experts that have build a profile on Threads

Making Sure You Get Paid for Out-of-Scope Work as a Freelancer

Anu Adegbola 06/06/2023

Learn 8 effective strategies for freelancers to handle and get paid for out-of-scope work. Discover how to define project scope, communicate clearly, and set boundaries to ensure fair compensation

PPC Live #6 | 25th May 2023

Anu Adegbola 31/05/2023

Watch the fantastic talks given on Effective targeting, Responsive Search Ads, Is Microsoft All That, Click frequency Cap vs Conversion Rate

PPC vs. SEO: Similarities, Differences & How To Integrate

Anu Adegbola 23/05/2023

It is important to understand how PPC and SEO when paired together according to our experts, and in this PPC Live guide, we’ll be giving you a crash course!

Rock Stars in our Field – Michael De Boeck

Anu Adegbola 22/05/2023

We’re here to shine a spotlight on PPC Rockstar Michael De Boeck, google Ads devotee, founder and podcast host.

GA4 Resources

Anu Adegbola 19/05/2023

Here are some great GA4 resources

Launching Successful International PPC Campaigns: Trends, Translation, and Taxation

Anu Adegbola 16/05/2023

Approaching International PPC campaigns can be an exciting experience for any business. Typically it represents a point in the business’ journey where expansion and profit are at a level for things to increase.

Are your conversions ready for GA4?

Anu Adegbola 10/05/2023

Discover how Enhanced Conversions for GA4 imports improve Google Ads accuracy. Learn about fractional, cross-channel conversion credits, setup methods, and benefits for optimizing PPC campaigns.

How to Create a Great PPC ad

Anu Adegbola 01/05/2023

You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well.