Anu Adegbola, Author at PPC Live

PPC Live #18 Online (Nov 6th) - Register for free

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

How to Create a Great PPC ad

Anu Adegbola 01/05/2023

You can have the best PPC structure, the perfect keywords and spot-on targeting options, but if your ad copy fails, your whole account will probably fail as well.

From PPC Forecasting Fears to PPC Wins

Anu Adegbola 26/04/2023

Master the art of predicting campaign performance with our guide to understanding the differences between forecasts, targets, and schedules.

Rock Stars in our Field – Martina Darr

Anu Adegbola 20/04/2023

We’re here to shine a spotlight on PPC Rockstar Martina Darr, advertising partner manager

What You Need to Know Before Your Remarketing Campaign

Anu Adegbola 12/04/2023

Learn how to set clear goals, segment your audience, choose the right ad formats, and continuously test and optimize for optimal results.

PPC Live Celebrates Women’s History Month | March 31st 2023

Anu Adegbola 05/04/2023

Watch the fantastic talks given at our Women History Month event. Topics were – Blended Search report, PPC Forecasting and Winning Multi-Channel PPC Strategy

Boost your conversions with these PPC optimisation techniques

Anu Adegbola 29/03/2023

As an expert PPCer, you know that continuous optimisation is the key to running successful campaigns. You can improve their performance and increase your ROI by constantly refining your campaigns.

Rock Stars in our Field – Tiffany Shears

Anu Adegbola 21/03/2023

We’re here to shine a spotlight on PPC Rockstar Tiffany Shears, PPC Mananger and amazing PPC Live Ambassador

How does PPC fit in the marketing funnel?

Anu Adegbola 16/03/2023

Relying solely on PPC to target users with high buying intent may cause you to overlook a broader audience who, while not yet aware of their need, are starting their search journey

Rock Stars in our Field – Charlotte Cox

Anu Adegbola 23/02/2023

Learn more about PPC Rockstar Charlotte Cox, a Google Ads expert and founder of Lymphoma Out Loud.

Top Tips to Better Use GA4

Anu Adegbola 16/02/2023

Our experts offer essential tips on customizing reports, leveraging Google Tag Manager, and ensuring accurate data tracking to maximize the new platform’s benefits.