Anu Adegbola, Author at PPC Live

BUY YOUR TICKET - PPC Live #18 (Oct 22nd)

Anu Adegbola

Anu is the founder of PPC Live. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her setting up PPC Live and PPC Live The Podcast

Anu Adegbola

Audience Research Resources

Anu Adegbola 02/12/2022

Best articles on how to ensure you do audience research to set you up for success

PPC Live At The Shard #2 | November 24th 2022

Anu Adegbola 29/11/2022

Watch the fantastic talks given onFalling back in love with Broad Match, Less is More. Consolidation is key, Profit Bidding: Best practices and Attribution

Pairing SEO with PPC Resources

Anu Adegbola 25/11/2022

Best articles to master the best way to paid SEO and PPC

Rock Stars in our Field – Thuha Wright

Anu Adegbola 23/11/2022

Learn more about PPC Rockstar Thuha Wright, a paid search manager

PPC Reporting Resources

Anu Adegbola 18/11/2022

Best articles to master PPC reporting

PPC and SEO Working Together – SEO POV

Anu Adegbola 15/11/2022

Crystal J Carter likened PPC and SEO to peanut butter and jelly, emphasizing that while they can operate separately, their combined efforts yield the best results when strategically aligned.

Performance Max Resources

Anu Adegbola 11/11/2022

Best articles to master Performance Max

How to report on PPC to a CMO

Anu Adegbola 08/11/2022

Effective PPC reporting hinges on tailoring insights to the specific needs of stakeholders, such as CMOs, by focusing on meaningful KPIs that align with their strategic goals

Performance Max Q&A with Chris Ridley

Anu Adegbola 04/11/2022

In response to queries from his PPC Live talk, Chris Ridley advised against relying solely on Performance Max campaigns and gave several brilliant tips to master using it.

I spoke at my first PPC event. Why I count it as a success

Anu Adegbola 12/10/2022

After speaking at PPC Live, Veronica Ruiz Morcillo overcame her initial fears and embraced the challenge, ultimately discovering that the true success of her first talk lay in the courage to face her anxieties