The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
We’re here to shine a spotlight on PPC Rockstar Boris Beceric
Google Ads Consultant, Coach and PPC Live Ambassador.
Watch the fantastic talks given on Data as the foundation,The Power of Real-Time Decision Making in Retail, The AI Renaissance of Search in Brighton
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding.
We’re here to shine a spotlight on PPC Rockstar Anika Görtz – Team Lead in Digital Marketing & Marketing Program Management
As seasoned PPC professional – I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.
Watch the fantastic talks given on PPC & SEO integration, How to measure Paid Media in a post cookie world and Creating and using Demand & Supply models in PPC.
In the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms.
Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on search engine result pages (SERPs).
The debate on whether to engage in competitor bidding for PPC campaigns is a recurring topic among digital marketers, with industry professionals highlighting varied perspectives.
Watch the fantastic talks given on Technical PPC, Innovating with PPC and How to win at Paid Media in 2025 at the PPC Live #11 event in Manchester.
We’re here to shine a spotlight on PPC Rockstar Boris Beceric
Google Ads Consultant, Coach and PPC Live Ambassador.
Watch the fantastic talks given on Data as the foundation,The Power of Real-Time Decision Making in Retail, The AI Renaissance of Search in Brighton
I had a discussion with the head of AdTech at EDEE, a recent PPC Live sponsor, and it raised an interesting question about the longevity of a core Google Ads functionality – manual CPC bidding.
We’re here to shine a spotlight on PPC Rockstar Anika Görtz – Team Lead in Digital Marketing & Marketing Program Management
As seasoned PPC professional – I am compelled to offer a hot take: small businesses may not need to dive into PPC advertising during the initial stages of their establishment.
Watch the fantastic talks given on PPC & SEO integration, How to measure Paid Media in a post cookie world and Creating and using Demand & Supply models in PPC.
In the ever-evolving landscape of digital marketing, it’s becoming increasingly important for businesses to explore alternative platforms.
Pay-per-click (PPC) bidding on brand is a technique that allows businesses to bid on keywords related to their brand name, products, or services, and have their ads displayed prominently on search engine result pages (SERPs).
